Battle-Tested AI Prompts for PI Marketing

Copy-paste ChatGPT and Claude prompts refined across hundreds of personal injury firm campaigns.

Chapter 1 of 6

8 min read

Why AI Prompts Matter for PI Firms

AI Playbook

Stop Paying Copywriters $2,000 for Ad Copy You Can Generate in 90 Seconds

AI writing tools have become astonishingly good, but only if you prompt them correctly. A generic prompt gets you generic output. A prompt tuned for personal injury gets you ad copy, landing pages, and client-facing explainers that sound like a real firm instead of a template.

Every prompt below is built for the PI buyer. Paste into ChatGPT or Claude, fill in the brackets with your details, and you'll have a working draft in seconds.

Works in both ChatGPT and Claude

No writing experience required

Every draft still needs an attorney to review it

Read every word before it ships

AI will happily invent a statistic, a case result, or a guarantee that violates your state bar advertising rules. Treat the output as a first draft from a fast, confident, occasionally wrong junior. Never paste a case result or a legal claim you have not verified, and never put client facts into a public chatbot. Check anything client-facing against the bar advertising rules for your state.