Every channel we run.
Written down. Free.
AI prompts. Facebook & Google Ads. SEO. Social. Intake scripts. The actual tools and the actual playbook. Steal it. Or hand it to us and go work another case.
Find out what you’re leaking
Free Local Visibility Audit
Enter your practice name and get a scored 15-point GMB audit with keyword gaps, expansion zones, and a prioritized fix list. Takes about 90 seconds.
Facebook Ads for PI Firms
The complete 6-step setup to generate signed-case leads directly inside Facebook — no website required.
Battle-Tested AI Prompts for PI Marketing
Copy-paste ChatGPT and Claude prompts refined across hundreds of personal injury firm campaigns.
Every channel — if you want to DIY it
Google Ads for PI Firms
Capture high-intent claimants the moment they search. The three ad types that actually matter for personal injury.
SEO for PI Firms
The long game that compounds. A well-optimized firm site generates signed-case leads 24/7 for years.
Social Media That Generates Signed Cases
Not about dancing on TikTok. About building trust at scale so when someone needs a PI attorney, you are the name they already know.
A Website That Converts Visitors Into Signed Cases
Your website is the hub every ad, social post, and search eventually drives to. If it does not convert, every marketing dollar is partially wasted.
30-Day Review Growth Engine
The step-by-step system to go from 15 reviews to 200 — automated and bar-compliant.
PI Intake Qualification Scripts
Word-for-word phone scripts that qualify injury severity and convert more inquiries into signed retainers.
Signed-Case KPI Dashboard
The four numbers every PI firm should track weekly, and how to calculate them from your CRM.
The software you’d need to do this yourself
Every channel above assumes you have the right tools and know how to run them. These are the ones we use daily. None of them are cheap. And every hour you spend learning them is an hour you didn’t spend working a case.
Automate intake follow-up, track leads through your pipeline, and send review requests — all built specifically for law firms.
Why we recommend itAI-assisted + live agent answering service that handles calls 24/7, qualifies PI leads, and books consultations — so you never send a signed case to voicemail.
Why we recommend itWatch real visitors on your site to see where they drop off before submitting a contact form.
Why we recommend itTrack which ads, pages, and keywords are producing signed cases — not just calls. The non-negotiable attribution layer for any PI firm running paid media.
Why we recommend itThe most-visited attorney directory in the U.S. An optimized Avvo profile ranks on page 1 for most "[practice area] [city]" searches and generates independent inbound leads.
Why we recommend itThe oldest attorney rating service. An AV Preeminent rating and complete profile reinforces credibility with insurers, referral attorneys, and high-value clients.
Why we recommend itTrack your rankings for every case-type keyword and see what injured people search for in your market.
Why we recommend itSee exactly which keywords competing PI firms rank for and what keywords they bid on in paid search.
Why we recommend itAudit your domain authority, find citation opportunities, and see who links to competing PI firms.
Why we recommend itJust for software. Before ad spend. Before your time. Before the learning curve. Before you hire someone to actually run any of it.