Authority & Directories
Martindale-Hubbell
Attorney Directory
Monthly cost
$0–$75/mo
The oldest attorney rating service. An AV Preeminent rating and complete profile reinforces credibility with insurers, referral attorneys, and high-value clients.
Why it's worth your consideration
Why Martindale-Hubbell for DIY?
- AV Preeminent rating (the highest) is peer-reviewed and carries genuine credibility with sophisticated clients.
- Martindale profiles syndicate to Lawyers.com and other directory partners — one setup, multiple placements.
- Free to claim; optional paid placements available but not required for the authority benefit.
The honest part
The learning curve nobody mentions
Setup time
2–3 hours
Time to real proficiency
2–4 hours total
What you need before you even start
- Bar number and state license information
- Peer references from attorneys who can vouch for your work
- Professional biography and case-type descriptions
The reality check
Martindale is more valuable for attorney-to-attorney referrals and high-net-worth wrongful-death cases than for mass-market MVA leads. Know your target case type before deciding how much to invest in the premium features.
How we use it
What Martindale-Hubbell looks like in professional hands
For the clients we run growth for, here's what a typical month of Martindale-Hubbell usage looks like:
- 1Profile claim and full completion as part of every authority buildout
- 2AV Preeminent rating pursuit for wrongful-death and catastrophic-injury specialists
- 3NAP verification to ensure Martindale data matches all other directory listings
The bottom line
Or — just let us handle it.
Martindale is a 3-hour investment with a strong signal for referral sources and high-value case types. There's no reason not to claim it.
Same category