Authority & Directories
Martindale-Hubbell
Attorney Directory
Monthly cost
$0, $75/mo
The oldest attorney rating service. An AV Preeminent rating and complete profile reinforces credibility with insurers, referral attorneys, and high-value clients.
Why it’s worth your consideration
Why Martindale-Hubbell for DIY?
- AV Preeminent rating (the highest) is peer-reviewed and carries genuine credibility with sophisticated clients.
- Martindale profiles syndicate to Lawyers.com and other directory partners, one setup, multiple placements.
- Free to claim; optional paid placements available but not required for the authority benefit.
The honest part
The learning curve nobody mentions
Setup time
2 to 3 hours
Time to real proficiency
2 to 4 hours total
What you need before you even start
- Bar number and state license information
- Peer references from attorneys who can vouch for your work
- Professional biography and case-type descriptions
The reality check
Martindale is more valuable for attorney-to-attorney referrals and high-net-worth wrongful-death cases than for mass-market MVA leads. Know your target case type before deciding how much to invest in the premium features.
How we use it
What Martindale-Hubbell looks like in professional hands
For the firms we run growth for, here’s what a typical month of Martindale-Hubbell usage looks like:
- 1Profile claim and full completion as part of every authority buildout
- 2AV Preeminent rating pursuit for wrongful-death and catastrophic-injury specialists
- 3NAP verification to ensure Martindale data matches all other directory listings
The bottom line
Or, just let us handle it.
Martindale is a 3-hour investment with a strong signal for referral sources and high-value case types. There's no reason not to claim it.
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