Authority & Directories
Avvo
Attorney Directory
Monthly cost
$0, $100/mo
The most-visited attorney directory in the U.S. An optimized Avvo profile ranks on page 1 for most "[practice area] [city]" searches and generates independent inbound leads.
Why it’s worth your consideration
Why Avvo for DIY?
- Free to claim and optimize, a high Avvo Rating costs nothing but time.
- Avvo pages rank independently on Google, meaning your listing can appear above your own website.
- Peer endorsements and client reviews on Avvo carry weight both algorithmically and socially.
The honest part
The learning curve nobody mentions
Setup time
2 to 4 hours
Time to real proficiency
3 to 5 hours total
What you need before you even start
- Bar number and state license information
- Professional headshot
- List of practice areas, awards, and publications
The reality check
Avvo is the closest thing to a free win in PI marketing. Most attorneys have unclaimed or half-finished profiles. A fully optimized profile with 10+ client reviews outranks competing attorneys on most local searches.
How we use it
What Avvo looks like in professional hands
For the firms we run growth for, here’s what a typical month of Avvo usage looks like:
- 1Full profile completion: photo, bio, practice areas, awards, publications
- 2Peer endorsement campaigns targeting attorneys in complementary practice areas
- 3Review request workflow tied to the post-resolution client outreach sequence
- 4Monthly monitoring to respond to any Q&A submissions
The bottom line
Or, just let us handle it.
Claiming and optimizing your Avvo profile is a 4-hour task with a 4-year tail. It's one of the highest-ROI authority moves in PI.
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