Analytics & Attribution
Hotjar
Website Heat Maps
Monthly cost
$40/mo
Watch real visitors on your site to see where they drop off before submitting a contact form.
Why it's worth your consideration
Why Hotjar for DIY?
- Cheapest way to see exactly what visitors do on your website.
- Session recordings let you watch a real prospect try to use your intake form — eye-opening every time.
- Heat maps reveal which sections of your landing pages visitors actually read vs. scroll past.
The honest part
The learning curve nobody mentions
Setup time
30 minutes
Time to real proficiency
10–15 hours to interpret the data
What you need before you even start
- CRO mindset — knowing what you would change and why
- Authority to make changes on your site
- Willingness to watch recordings regularly, not just the first week
The reality check
Data without action is worthless. We've seen dozens of firms install Hotjar, watch three session recordings, say 'huh, that's interesting,' and never open it again.
How we use it
What Hotjar looks like in professional hands
For the clients we run growth for, here's what a typical month of Hotjar usage looks like:
- 1Weekly conversion audits on high-traffic case-type landing pages
- 2Form drop-off analysis to fix the steps where prospects abandon the intake form
- 3A/B test validation after making page changes
The bottom line
Or — just let us handle it.
Hotjar is cheap and powerful. It's also the tool most often installed, never opened, and forgotten.
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