Social Media That Generates Signed Cases
Not about dancing on TikTok. About building trust at scale so when someone needs a PI attorney, you are the name they already know.
It's Not About Going Viral
Social Media That Actually Generates Signed Cases
Social media for attorneys is not about dancing on TikTok. It is about building trust at scale so that when someone in your market is hurt and starts asking around, you are the name they already recognize.
That is the real ROI of social: not vanity metrics, not viral reach, but the warm intake call that opens with "I have been following you for months" instead of "I found three firms and you were the first to answer." Here is the framework that works.
Your state bar rules follow you onto social. Case results usually need a disclaimer, client stories need written consent, and in some states a testimonial triggers extra requirements. Confirm the rules before you post, and never discuss a live matter.