10 Google Search Console Prompts Every Personal Injury Attorney Should Run
By Brittany Winters, Director of Client Relations
Your Google Search Console account already contains something most personal injury firms never look at: the exact words accident victims type into Google in the days before they call a lawyer. Not guesses — the real queries, and how often you showed up for them.
As of 2026, getting at that data got easier. Google added an AI configuration tool to the Search Console Performance report that turns plain-English requests into filters. So "show me the high-intent searches" is now something you can literally type, and it builds the filter for you. Below are 10 prompts worth running on your own data — each with the regex version for anyone who prefers to filter manually.
First, where to run these
Open Search Console → Performance → Search results. Then either:
- Type the prompt into the AI configuration tool (the natural-language feature Google rolled out globally in 2026), or
- Filter manually: + New filter → Query → Custom (regex) and paste the regex.
Three things to know about the AI tool before you trust it: it works on Search results reports only (not Discover or News), it can’t sort tables or export for you, and — like any AI — it sometimes misreads a request, so glance at the filter it applied before you act on the numbers. With that said, here are the prompts.
1. Find “ready to hire” searches
Prompt: *Show queries containing lawyer, attorney, law firm, hire, best, top, near me, or free consultation.* Regex: `lawyer|attorney|law firm|hire|best|top|near me|free consultation`
These are people actively shopping for representation — "car accident lawyer near me," "best personal injury attorney," "free injury consultation." They’re your highest-converting terms. If you’re sitting on page two for any of them, that’s the page to fix this week.
2. Surface insurance-stage searches
Prompt: *Show queries containing insurance, adjuster, settlement, offer, claim, or payout.* Regex: `insurance|adjuster|settlement|offer|claim|payout`
People mid-process with an insurer — "should I accept this settlement offer," "adjuster called me." They’re not ready to hire yet, but they will be. Educational content here builds trust and captures them before a competitor does.
3. Catch “do I have a case?” searches
Prompt: *Show queries containing can I sue, do I have a case, lawsuit, fault, responsible, or liable.* Regex: `can i sue|do i have a case|lawsuit|fault|responsible|liable`
Prospects looking for permission to call — "can I sue after a car accident," "who is liable in a rear-end accident." Answer the question honestly on a page and the consultation CTA writes itself.
4. Mine long-tail questions
Prompt: *Show queries longer than six words.* Regex: `(\w+\s){5,}\w+`
Specific, high-intent phrasing — "how long after an accident can I sue," "who pays medical bills after a crash." These make great blog and FAQ topics, and they rank faster because the competition is thinner.
5. Find pain and problem searches
Prompt: *Show queries containing pain, hurt, injury, medical bills, unable to work, or treatment.* Regex: `pain|hurt|injury|medical bills|unable to work|treatment`
People living the consequences right now — "neck pain after car accident," "can’t work after injury." They search emotionally before they search legally. Meet them with empathy, not a sales pitch.
6. Pull question-based searches
Prompt: *Show queries that start with how, why, what, when, should, or can.* Regex: `^(how|why|what|when|should|can)\b`
Educational searches already sending you impressions. This is the raw material for blog posts, FAQ pages, reels, and short videos — content you know there’s demand for because Google is already showing you for it.
7. Isolate medical-bill searches
Prompt: *Show queries containing medical bills, hospital, ER, doctor, treatment, or therapy.* Regex: `medical bills|hospital|\bER\b|doctor|treatment|therapy`
Medical bills are one of the biggest triggers that finally push someone to hire a lawyer. Show up for "who pays medical bills after an accident" and you catch them at the tipping point.
8. Spot case-value searches
Prompt: *Show queries containing worth, value, settlement, payout, compensation, or average.* Regex: `worth|value|settlement|payout|compensation|average`
"How much is my case worth," "average whiplash settlement," "truck accident settlement value." People estimating value are often one search away from a consultation.
9. Find “did I hurt my case?” searches
Prompt: *Show queries containing mistake, recorded statement, seatbelt, too late, or partly at fault.* Regex: `mistake|recorded statement|seatbelt|too late|partly at fault`
Worried prospects — "I gave the insurance company a statement," "is it too late to hire a lawyer." This is pure objection-handling content, and it converts because it relieves a specific, named fear.
10. Check local intent
Prompt: *Show queries containing [your city], near me, [your county], or nearby city names.* Regex: `san diego|near me|chula vista|el cajon` *(swap in your own metro)*
"San Diego car accident lawyer," "truck accident lawyer Chula Vista." Local-intent searches convert highest of all — and they tell you which neighborhoods are worth doubling down on.
The move that turns filters into cases
Running the prompt is step one. Here’s the part that actually finds money:
1. Sort the results by impressions. 2. Look for high impressions and low clicks — you’re showing up, but nobody’s clicking. 3. Rewrite that page’s title and meta description to match what they’re actually searching. 4. Build supporting content around the topic so the page earns the ranking.
A keyword you already rank for but don’t get clicked on is the fastest win in SEO — no new authority required, just a page that matches the search better. Most firms have a dozen of these sitting in Search Console right now, quietly going to the competitor with the better headline.
If you’d rather have someone run this every month and turn it into ranked, converting pages, that’s a core part of our personal injury SEO work — or take the whole playbook and DIY it.
Frequently asked questions
Does Google Search Console really let you use AI prompts?
Yes. In 2026 Google rolled out an AI configuration tool in the Search Console Performance report that turns plain-English requests into filters, date comparisons, and metric selections. It works on Search results reports only, can’t sort or export, and can occasionally misread a prompt — so review the filter it applies before relying on the data. You can also build the same filters manually with the Query → Custom (regex) option.
Which Search Console searches matter most for a personal injury firm?
The high-intent ones: queries containing "lawyer," "attorney," "near me," or "free consultation"; case-value searches like "how much is my case worth"; and "can I sue / do I have a case" questions. Those searchers are closest to hiring, so the pages you rank for them deserve your best titles and content.
What’s the fastest SEO win hiding in Search Console?
Keywords with high impressions but low clicks — you already rank, but the click is going elsewhere. Rewriting the page’s title and meta description to match the search, then adding supporting content, captures those clicks without needing new authority. It’s usually the quickest gain a law firm can make.
Want this run for your firm?
See exactly where your retainers are leaking — then decide. One firm per metro.