What ROI Should I Expect From Personal Injury Marketing?

Personal injury marketing ROI comes down to one ratio: the value of a signed case versus your cost to acquire it — and because serious cases are worth so much, working programs return many times their cost. A single non-soft-tissue MVA can be worth more than a year of marketing, so even a "high" cost per case can be wildly profitable. The catch: you only see real ROI if you measure to signed cases, not clicks.

How to think about it

• The math is lopsided when it works. If a case yields a meaningful attorney fee and you acquire it for a fraction of that, the return is large. One catastrophic case can fund the whole program.
• Channels mature at different speeds. Paid search and LSAs can return quickly; SEO and reputation take 60–90 days to ramp but then compound and lower your blended cost per case over time.
• The leak is usually intake, not ROI. Firms that say "marketing didn’t work" often had the leads and lost them to slow intake — so the spend looked unprofitable when the conversion was the real problem.

What to actually measure

Cost per signed case and the value of those cases — not impressions, clicks, or even raw leads. A report that stops at clicks can’t tell you your ROI; one that ends at retainers and revenue can.

Be realistic about timing

Don’t judge a compounding channel like SEO in month one, and don’t judge any program before intake is tight. Give it a fair window, measure to signed cases, and the ROI question answers itself.

That’s why we run an accountable signed-case engine with intake measured end to end — so ROI is a number you can see, not a vibe.